Know what your getting with google adwords
January 29, 2008Before spending money on google adwords know what your getting. Are your ads going to be approved? Check your keywords are they going to pass google submission? Will your key words be approved? Lets say your site sells supplies and accessories for blackjack, well guess what? Your keyword blackjack is going to be denied.
Now you can use key words for the accessories like tables, lights, chips, cards. The problem here is what kind of visitors are you going to be paying for?
Does your headline pass muster with google adwords?
We will use the blackjack example above… Your headline for that type of website might be something like Blackjack Supplies and accessories. You guessed it, blackjack is going to be denied. So once again you are not getting the right kind of visitors to your website for the money you are paying.
If you’re getting any visitors from the headline that google would approve … it would have to be something like this, Tables, lights, supplies, accessories… once again the searcher is left scratching their head wondering just what kind of tables lights supplies accessories are being offered. I personally will not click a link that is vague I just dont have time to go to webpages that have nothing to do with what I am actually searching for.
So in conclusion spend your advertising dollar wisely before spending money with google adwords or any other pay per click to advertise your wares, make sure what keywords will be approved or disqualified. You are going to have to decide are the unsuspecting visitors sent to your site through the vague pay per click google adwords would allow you to use going to get you conversions? If not, save your money!
webmaster of www.bestbjstrategies.com and ex google adwords user.
